Red Bull Launches Energy Shot and Sugarfree Shot

By: ChrisWorden

Posted: 06/09/09

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In 1996 a previously unknown blue and silver can appeared on US shelves with a simple promise “vitalizes body and mind” and a label: Red Bull Energy Drink. That year, a beverage category was born. Over the years Red Bull has built its reputation on this one energy product and has maintained its leadership position with the category ever since.

This summer we’re introducing something just as big, but a lot smaller: Red Bull Energy Shot and Red Bull Sugarfree Shot.

It’s often been said that Americans like things super-sized. Well not this time. Red Bull Energy Shot promises sustained energy for hours in just one sip. Available in a 2oz bottle, a miniature version of the iconic Red Bull Energy Drink can.

Red Bull Energy Shot	Red Bull Sugarfree Shot

THE ROCKET IN YOUR POCKET.

Without carbonation and without the need for refrigeration, it easily fits in your purse, gym bag, airplane carry-on or glove box, making it your on-the-go source of energy anytime, anywhere. It’s the only shot that gives you wings!

Like their siblings, Red Bull Energy Shot and Red Bull Sugarfree shot contain taurine, glucuronolactone and caffeine, but with less liquid and only 25 and 2 calories, respectively.

Available starting this June, Red Bull Energy Shot and Red Bull Sugarfree Shot are destined to become huge.

For more information, please visit http://www.redbullenergyshot.com.