AMERICAN HONDA'S ASHLEY FIOLEK FEATURED ON PAGE FOUR OF THE NEW YORK TIMES

September 15, 2008 (Pebble Beach, CA)– Recently crowned AMA/WMA Champion, 17-year-old Ashley Fiolek, is featured in today's New York Times. The New York Times, the largest metropolitan newspaper in the United States with circulation of 1.5 million, has been following Ashley since the ESPN X Games in August. Working with WMA President, Miki Keller, the newspaper sent a video and feature editor to the final round of the AMA/WMA Motocross Championship at Steel City Raceway in Pittsburgh, PA where they spent two days covering Ashley and the sport of professional women's motocross.

The feature, promoted in today's print edition can be seen at: http://video.on.nytimes.com/? fr_story=b64a8c567e0a457bb8eb55f0fd76ae0b469e4a11

Says Hardcard partner John Farris, "the media coverage of Ashley has transcended the sport of motorcycle racing, positioning Ashley as both an ambassador of the sport and as an inspirational hero to those that learn of her accomplishments. We are excited about the future opportunities that are coming together for Ashley and her sponsors".

About Ashley Fiolek

Born profoundly deaf, Ashley began riding and racing motorcycles at age seven and worked her way up the amateur Motocross ranks. In 2004, at the age of 13, she won her first national championship at the Air Nautiques AMA Amateur National Motocross Championships at Loretta Lynn's. Between 2005 and 2007 she went on to win 12 more national championships and has won more than 100 races in her career so far. Ashley is supported by American Honda, Red Bull, T-Mobile Sidekick, Alpinestars, Vans, RXR and Pirelli. For more information about Ashley, see: www.ashleyfiolek.com.

Ashley made her professional debut in September 2007 and in her first full season of professional competition she won the 2008 Women's Motocross Association Championship, the premier women's motorcycle series and the only professional women's motorsport series in the U.S. For more information on the WMA, see: www.womensmotocrossassociation.com.

Contact: PR@Hardcard.net

About Hardcard

Hardcard Holdings, LLC, is a leading motorsports management and consulting firm specializing in motorsports and motorcycle-related marketing. Hardcard's partners are VP/CEO-level executives with experience in management of racetracks, sanctioning bodies, brands, athletes, licensed merchandise, sponsorship development, race teams and publishing. Hardcard partners have worked with many companies that have used motorcycling as a marketing platform including: Toyota, Chevrolet, Ford, Dodge, Monster Energy, Progressive, Oakley and Fox Racing. Current Hardcard clients include Indianapolis Motor Speedway, Barber Motorsports Park, The Promotions Company, Red Bull, Axio, Campos Creative Works and Bell Helmets. For more information on Hardcard, see: www.hardcard.net.