Ashley Fiolek Nominated for Sportswoman of the Year Award
Fans urged to vote for Women’s Motocross Star

August 28, 2008 (Pebble Beach, CA) – 17-year-old women's motocross star Ashley Fiolek has been nominated by the Women’s Sports Foundation for the coveted Sportswoman of the Year award.

The Sportswoman of the Year award has in the past gone to such sports legends as Mary Lou Retton, Jackie Joyner-Kersee, Martina Navratilova, Venus & Serena Williams, Steffi Graf, Mia Hamm, and Bonnie Blair, among others.

Fiolek, who was born profoundly deaf, earned her nomination through an outstanding first full season as a professional competitor. Fiolek currently leads the Women’s Motocross Association Championship points standings going into the final round of the series run this weekend with the American Motocross Festival at Steel City Raceway in Delmont, PA.

Among the other nine athletes that join Fiolek as nominees for the Individual award are 200m Olympic Gold Medalist Veronica Campbell- Brown, Natalie Coughlin, who won six swimming medals at the Beijing Olympics, gold-medal gymnast Nastia Liukin, LPGA star Lorena Ochoa, and top-ranked skier Lindsey Vonn.

"Being recognized alongside Olympic Gold Medalists and seasoned professionals in mainstream sports is so exciting," Fiolek said. "I would love to win, but just to be placed alongside these women is a big accomplishment."

"This is an amazing achievement for Ashley and motocross in general," said Dominica (Miki) Keller, President of the Women’s Motocross Association. "Having a motocross athlete nominated alongside Olympians shows the strength of our sport and the recognition of the sacrifices and hard work of our athletes."

Votes for Sportswoman of the Year will be taken through midnight, September 2. Fans of Ashley are encouraged to cast a vote for her at:

http://www.womenssportsfoundation.org/News-And-Events/Awards/ Sportswoman-of-the-Year-Award/Vote.aspx?type=individual&athlete=4

Award winners will be announced on October 14, 2008, and honored at the Annual Salute to Women in Sports Awards Dinner at the Waldorf Astoria in New York City.

About Ashley Fiolek

Born profoundly deaf, Ashley began riding and racing motorcycles at age seven and worked her way up the amateur Motocross ranks. In 2004, at the age of 13, she won her first national championship at the Air Nautiques AMA Amateur National Motocross Championships at Loretta Lynn’s. Between 2005 and 2007 she went on to win 12 more national championships and has won more than 100 races in her career so far. For more information about Ashley, see: www.ashleyfiolek.com.

Ashley made her professional debut in September 2007 and in her first full season of professional competition she is comfortably leading the Women’s Motocross Association Championship, the premier women’s motorcycle series and the only professional women’s motorsport series in the U.S. For more information on the WMA, see: www.womensmotocrossassociation.com.

About Hardcard

Hardcard Holdings, LLC, is a leading motorsports management and consulting firm specializing in motorsports and motorcycle-related marketing. Hardcard’s partners are VP/CEO-level executives with experience in management of racetracks, sanctioning bodies, brands, athletes, licensed merchandise, sponsorship development, race teams and publishing. Hardcard partners have worked with many companies that have used motorcycling as a marketing platform including: Toyota, Chevrolet, Ford, Dodge, Monster Energy, Progressive, Oakley and Fox Racing. Current Hardcard clients include Indianapolis Motor Speedway, Barber Motorsports Park, The Promotions Company, Red Bull, Axio, Campos Creative Works and Bell Helmets. For more information on Hardcard, see: www.hardcard.net.